How do I use Biofreeze when I have heel pain?

Here in Worcester Massachusetts many of my patients come in every week with heel pain also called plantar fasciitis.  This is a painful condition of the heel that is very painful especially when getting up in the morning or after you sit down and then get up.  Most patients have pain in their heels and as well very tight calf muscles.  Biofreeze is a topical pain relieving gel that contains Ilex that cools your skin while relieving your pain quickly.  There are no side effects and is effective immediately and can be used as frequently as desired with no side effects.  This is great for heel pain patients who do not have time to ice during the day but continue to have pain and for individuals with tight leg muscles that are painful and are being treated with Trigger Point Tools.  
To your health,
Dr. Pelto